Making TV everywhere, easier
∼ App UI
While under contract at Digiflare, a leading TVEverywhere application agency in Toronto, we were tasked to brand an in-house product called Videa.
Videa supplies customers an out-of-the-box and quick-to-market multi-screen native experience for live streaming as well as on-demand video content.
These simplistic and pre-built platforms (Roku, Xbox, Android, etc.) help video streaming companies expand quickly into a rapidly growing market segment, by providing on-demand broadcast content.
The new brand identity was well received within Digiflare. We captured the essence of the brand's philosophy in a simple and energetic logo. This allows Videa's clients to expand quickly across different media platforms. The brand colours were also a play on RGB which is associated with screens.