Nissan North America
Adding personality to aftersales marketing
∼ Art direction
∼ Print design
∼ Web design
∼ In-store promotion
While under contract with The Marketing Store Toronto, we produced Nissan North America's yearly summer Sweepstakes as an aftersales initiative to drive dealership service for a chance to win 1 of 3 brand new Nissan vehicles. This campaign spanned across multiple channels, including design for Direct Mail, Microsite, Emails, Point of Purchase and Social Media, as well as promotional give-a-ways.
Engaging Nissan consumers with captivating content
Our focus for the Nissan Summer Sweepstakes was ‘Keep Summer Rolling’ as the campaign launched in August. Our creative captured the long hot summer days with friends and family and used a ‘backyard BBQ’ theme that was consistent across all media. The message to continue to enjoy and extend summer tested very well in the market and drove traffic into dealerships for aftersales service.