Client

Nissan North America

Adding personality to aftersales marketing

Client

Nissan North America

Adding personality to aftersales marketing

Disciplines

∼ Strategy 
∼ Art direction
∼ Print design
∼ Web design
∼ Typography
∼ In-store promotion

Outline

While under contract with The Marketing Store Toronto, we produced Nissan North America's yearly summer Sweepstakes as an aftersales initiative to drive dealership service for a chance to win 1 of 3 brand new Nissan vehicles. This campaign spanned across multiple channels, including design for Direct Mail, Microsite, Emails, Point of Purchase and Social Media, as well as promotional give-a-ways.

Nissan Summer Sweepstakes frisbee
Nissan Summer Sweepstakes direct mailer

Engaging Nissan consumers with captivating content

Our focus for the Nissan Summer Sweepstakes was ‘Keep Summer Rolling’ as the campaign launched in August. Our creative captured the long hot summer days with friends and family and used a ‘backyard BBQ’ theme that was consistent across all media. The message to continue to enjoy and extend summer tested very well in the market and drove traffic into dealerships for aftersales service.

Nissan direct mailer first fold
Nissan direct mailer second fold
Nissan direct mailer third fold
Nissan direct mailer forth fold
Nissan Summer Sweepstakes Website
Nissan Summer Sweepstakes web pages
Flyer and dispenser for Nissan's Summer Sweepstakes that was placed in their dealerships
Nissan Summer Sweepstakes poster

The campaign helped improve brand engagement and increase aftersales service during a traditionally slow time of the year.

Let’s see what we can do together

Please enter your name.
Please enter a valid email.
Please enter a subject.
Please enter a message.

Please check the captcha to verify you are not a robot.

SixteenTen logo

©2018 Creative 1610 inc.

Serving the Niagara region and beyond

Send us a message

Call +1 (647) 709 6381

Facebook  |  Instagram  |  LinkedIn  |  Twitter

SixteenTen logo

Serving the Niagara region and beyond

Send us a message

Call +1 (647) 709 6381

Facebook  |  Instagram  |  LinkedIn  |  Twitter