Nissan North America
The more you put in the more you get out
∼ Web design
∼ Print & web strategy
∼ Variable printing
∼ Email design
Nissan North America had an issue with their aftersales messaging. All of Nissan's aftersales divisions were inconsistent with their content and design, making for an erratic brand experience.
While under contract at The Marketing Store, Toronto, we worked closely with all of Nissan's aftersales teams to first challenge the issue of this not being a service program for your vehicle but about the driver owning a Nissan.
We wanted to create a brand that made the Nissan owner feel that the more they invested in their love of their vehicle the more they got out.
The new brand position was the foundation of the new identity.
This was reflected in the strong and simple logo we created. Taking in to account Nissan predominantly round logo and the name One to One, we created a double ‘O’ loop that represented the ‘more you put in the more you get out’.
One of the unique things about the printed items was that it was 100% customizable. Right down to the image of the car matching the owner’s vehicle model.
This helped create a traditional media piece, that current Nissan owners prefered receiving over email, with all the variability of digital communications.