Client

GoDay inc.

Reimagining the payday loan

Client

GoDay inc.

Reimagining the payday loan

Disciplines

∼ Branding

Outline

GoDay is a ‘small amount’ payday loan company that wanted to help people who experienced an unplanned event, like the washing machine dying out of the blue. Therefore, we wanted to move the brand away from the traditional ‘cheap and cheerful’ payday loan marketing and treat the brand more like a fresh modern bank that specialises in safe loans.

This mindset helps create a dynamic brand that was fun and engaging and felt very different from the “get money fast” loan companies.

GoDay payday loan logo
GoDay payday loans stationery
GoDay payday loans website design
GoDay geometric icon

We help you to keep going

The thinking behind the symbol was based on Go Day’s philosophy. Their focus is to help people who are short of money that day. To capture this, we created an icon that formed a stylized infinite loop out of the ‘G’ and ‘D’ and used colours based on a sunrise.

Let’s see what we can do together

Please enter your name.
Please enter a valid email.
Please enter a subject.
Please enter a message.

Please check the captcha to verify you are not a robot.

SixteenTen logo

Send us a message

Call +1 (647) 709 6381

Facebook  |  Instagram  |  LinkedIn  |  Twitter

©2019 Creative 1610 inc.

SixteenTen logo

Send us a message

Call +1 (647) 709 6381

Facebook  |  Instagram  |  LinkedIn  |  Twitter

©2019 Creative 1610 inc.