Client

Coca-Cola Football League

Fan's passion, now in Welsh

Client

Coca-Cola Football League

Fan’s passion, now in Welsh

Disciplines

∼ Outdoor advertising

Outline

While under contract at Mother (London UK), we were commissioned by Coke UK to create billboards to place around the stadiums of the teams that had made it to the semi-finals of the Coca-Cola Football League promotion play-offs.

During the period that Coke sponsored the league, England's national stadium was being rebuilt and therefore the finals had been relocated to Cardiff, Wales. Because of this, we came up with the simple but effective concept of changing the semifinalists' teams chants into Welsh.

Coke also embraced the idea that the colour of the billboards would style in the team's colours and not the official brand colours, which was a departure from their usual brand guidelines.

Coca-Cola Billboard – West Ham United
Coca-Cola billboard – Derby County FC
Coca-Cola Billboard – Football league teams

The campaign was so successful amongst fans that Coke decided to run the campaign for the rest of the season that Wembley was being rebuilt.

Let’s see what we can do together

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©2019 Creative 1610 inc.

SixteenTen logo

Send us a message

Call +1 (647) 709 6381

Facebook  |  Instagram  |  LinkedIn  |  Twitter

©2019 Creative 1610 inc.