Chessgrove Day Spa
Matching the identity to the experience
∼ Brochure design
Refreshed the brand identity for a well-respected day spa in the UK with new corporate colours and logo as well as a brochure. The colours are based on pebbles and copper, which are linked to well-being and the logo icon is based on Zen circles and a leaf, as the spa was based in a forest.
A brand logo that captures a feeling.
The intricate circles are based upon sand raking in a Japanise zen garden. We intertwined these circles to create a leaf shape to help reinforce the fact that the day spa is based within a forset.
The logo was also transformed into a fish scale pattern. This was inspired by the meditation values of Koi Carp in zen gardens.